Our Story

Adventist Information Ministry (AIM) operates under the direction of the North American Division of Seventh-day Adventists®. AIM is located on the campus of Andrews University and employs Christian students as Customer Service Representatives (CSRs) caring for contacts.  Seminarians, studying to be ministers of the gospel, function as chaplains offering spiritual care.
As a 24/7 ministry, AIM is the central contact center for Seventh-day Adventist® media outreach in North America. We assist the church’s evangelistic outreach by taking orders, processing requests for literature, upgrading interested persons for further studies and by referring these interests to local churches. We also assist in building relationship through outbound endeavors as well as offering the opportunity to support various evangelistic outreach agencies through donations.


In 1982, the idea for a nationwide toll-free number for ordering free offers was presented to the It Is Written ministry by Dr. Des Cummings and Dr. Robert Moon. It Is Written was soon convinced that this would tie their viewers more closely to the program and increase the response for the free offer. The concept included that of a centralized location and Adventist student labor. It Is Written soon began airing an 800 number that was serviced in the basement of the Andrews University Administration Building. The phones were staffed around the clock by a group of students who took orders, prayed, and answered Bible questions for It Is Written viewers around the U.S.


As the call volume increased from year to year, Adventist Information Ministry (AIM) found it prudent to move 800 number trunk lines to a Northern Telecom phone switch with T-1 lines, thus moving both AIM and the University into the world of advanced telephone technology.
In 1994, a need presented to us by a client precipitated the expansion of our services into the outgoing fund raising calls area. Once again It Is Written was instrumental in developing a new service that has benefited many church ministries in various outgoing capacities for the past 15+ years.


In August of 1998, we advanced our telephone capabilities and moved into the age of telephony. We purchased a new phone system, which enabled us to obtain caller ID information, which has helped AIM operators be able to spend more time ministering to callers as opposed to simply collecting information. It has also allowed AIM to customize the experience that callers receive when phoning in.
Today, AIM proudly serves various organizations throughout the North American Division in many capacities. Using our call center technology we provide valuable follow-up services for television and radio programs, evangelistic crusades, nationwide disaster relief efforts, seminars, and many other activities. The Lord has richly blessed the unique ministry of AIM and all who have had the privilege of being a part of it.


Today we handle calls from every generation of society. There are some that have quick questions and others that would like a deeper explanation from our chaplains. All of our callers have different needs and we are better equipped today than ever before to answer their concerns.


In 2017 AIM launched our completely new, custom, operations CRM software. We affectionately named it “GEM” in hopes it would be representative of something precious assisting us in ministry. Many tweaks and bug fixes later it is a robust help. Subsequent versions will provide enhanced capabilities.


2019 was significant for moving to Mitel as our multi-channel VOICE, TEXT and CHAT system. Good to migrate into current contact center technology. The younger generations seldom use the phone to talk in the traditional way. TEXT is used most often and can be added to any phone number. To augment NAD outreach web sites, CHAT will be an excellent way to connect while an interest is exploring.


2020 has been a year of transition at AIM. Our Director, Twyla Wall, retired in February after 20 years of faithful service to the church. Her long-time friend and colleague, Jannette Cave, previously the Operations Supervisor at AIM, has taken the helm, and is steering AIM in exciting new directions. AIM is now proud to offer our clients digital channels for connection, in addition to our legacy phone services. Ministries can now open the floodgates and give their viewers/listeners/readers the option to chat or text for additional support or questions. Also on the rise at AIM are outbound phone services. Custom campaigns are available to help schools, churches, and ministries accomplish their fundraising and donor relations goals.
AIM staff has welcomed several new additions during this transition, including a new IT Network Administrator and Administrative Assistant. Our team is poised to be your hub for digital connection. Keep reading to learn more about what your NAD Contact Center can do for you!

Our Mission

AIM is the central contact center and coupon-processing service for Seventh-day Adventist® media outreach in the North American Division. Our main function is to process requests, sense interested persons who may be upgraded for further studies, and refer these interests to the local church. We work closely with the local churches to assist their interests through Baptism.

Our phone personality, efficiency of process, and personal care are to be a positive influence on interests to study Scripture, surrender their hearts to Christ, and join the Seventh-day Adventist® Church.


  • Produce a professional phone answering and coupon-processing service.
  • Process caller requests accurately and efficiently.
  • Provide an answering service, representative of Christ and the agencies we serve.
  • Train students, workers, and volunteers in the principles of Christian witnessing and ministry with media evangelism.
  • Provide student labor to help defray the costs of their Christian education.
  • Form a bridge between the media outreach of the Seventh-day Adventist® church and the local field.

Our Beliefs

As a Seventh-day Adventist® institution, we subscribe to the 28 Fundamental Beliefs of the Seventh-day Adventist® Church. These beliefs do not represent a “creed”; rather, they are the biblically-based set of Christian beliefs arrived at by our church after many years of prayer and Bible study.

Our Statement of Beliefs can be found on our global church website, www.adventist.org. Please click here to continue on to the Adventist.org website.

Adventist People Connected

The Faces of AIM

We are a team of dedicated professionals, ready to do what ever it takes to help your journey with Christ FLOURISH!

Brent Hardinge


Rebecca McClellan

Account Executive

Daniela Bravo-Gonzalez


Angel Easton

Digital Projects Supervisor

Joel Edgar

Business/HR Manager

Ricky Moore

Network Administrator

AIM is trusted by many clients and ministries worldwide


We're excited to speak with you. Send us an email and we'll get back to you, asap.


©2022 Adventist Information Ministry

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